Articles matching tag: Tiger Woods
- Column: Golf Industry in DeclineAugust 18, 2016
A decade ago, when Tiger Woods was the best player in the world, golf looked like a growth industry. Player participation and number of rounds played were increasing, new manufacturers were entering the field and corporate sponsors were clamoring over each other to jump on the bandwagon. But fast forward to today and hardly anyone would recognize the sport. Golf participation has steadily declined. Corporate investment in the game has shrunk substantially. A number of golf manufacturers have exited the marketplace, the latest being Nike. The world’s largest sports apparel company, with over $30 billion in annual sales, announced earlier this month that it would no longer manufacture golf clubs, balls and bags. However, Nike will continue selling golf footwear and apparel.