Articles matching tag: Sports Business Predictions

  1. Column: Looking Ahead To 2018December 28, 2017

    The age-old question – Where does the time go? – can never be adequately answered. But if you’re reading this, you made it through 2017 and hopefully you’re looking forward to 2018. So let’s dust off the crystal ball and see what’s ahead in the world of sports business. NFL ratings continued to plummet in 2017 – by last count down by 8.4 percent over 2016, which declined from the previous season. While those numbers would give most leagues apoplexy, NFL programming is still the number one watched show on every network. In a world with more TV choices than ever, lower ratings aren’t taken as seriously as they might have been a decade ago. Don’t be surprised if NFL ratings continue to decline in 2018.