Articles matching tag: NIKE

  1. Column: NIKE Shoe Much Ado About NothingMarch 16, 2017

    Sports are about human participation but there’s no denying that technology has an impact on performance. Is there a point where technology gives some performers an unfair advantage and creates artificial outcomes? That’s an endless debate, one that is currently underway in running circles. In the past nine months, runners using the latest shoe designs from Nike have produced impressive results in international races. Nike shoes were worn by all three medalists in the men’s marathon at last summer’s Olympics. In the fall, Nikes were worn by the winners of major marathons around the globe, including Berlin, Chicago and New York. Recently, Nike unveiled a customized version of those shoes as part of the company’s goal to see a sub two-hour marathon, a campaign dubbed the “Breaking2” project.