Articles matching tag: Marketing
- Column: Super Bowl Ads and WomenJanuary 25, 2018
While the New England Patriots and Philadelphia Eagles and their fans are preparing for the Super Bowl on February 4, not everyone will be focused on the game. Viewing, analyzing and comparing the Super Bowl ads – dubbed the “Ad Bowl” – is a ritual almost as old as the game itself. One of the themes marketers have historically used is the depiction of women as sex objects in an effort to peddle products, particularly cars, beer and food. Two of the worst offenders have been Carl’s Jr. and GoDaddy. When I ask students in my Sport Marketing course to find the least effective ad one of the most frequent candidates is Carl’s Jr.’s 2015 Super Bowl spot featuring model Charlotte McKinney. The model, attired in a bikini, is seductively looking into the camera while preparing to chomp down on an enormous cheeseburger. Students uniformly discredit the ad, claiming no one who regularly eats oversized cheeseburgers could look like McKinney.
- Column: A-Rod and Yankees Dispute HR ObligationMay 4, 2015
If Alex Rodriguez and tranquility are an oxymoron, then A-Rod and controversy are a tautology; they mean the same thing. It would take a book to chronicle all the controversies A-Rod has spawned in his illustrious career. The latest occurred last Saturday when he clubbed a game-winning home run against the Red Sox. The homer tied him with Willie Mays for fourth place on baseball’s all-time home run list at 660. Not every game-winning home run is controversial, but A-Rod isn’t your ordinary baseball player.
- Column: Buying Shares in AthletesOctober 21, 2013
“I spent half my money on gambling, alcohol and wild women. The other half I wasted.” W.C. Fields You may not spend the first half of your money like W. C. Fields did, but there’s a new way to spend the second half: Purchasing shares in athletes. Fantex Holdings, a company founded by high profile individuals from the Silicon Valley and Wall Street, has opened a trading exchange for “investors” to buy and sell shares in professional athletes. The company’s co-founder and chief executive, Buck French, has already made one fortune. The graduate of West Point and Harvard Business School sold his dot com company in 2000 for $600 million. Former Denver Broncos’ quarterback John Elway is a member of Fantex’s board.
- Column: Jay-Z Rocks Agent NationMay 26, 2013
Roc Nation Sports (RNS), the nascent full-service sports management company founded by rapper Jay-Z, is poised to make an impact on the field of athlete representation. Despite its initial success, some agents appear to be dismissive of RNS. High-powered baseball agent Scott Boras told USA Today, “To suggest that somebody is going to walk off the street and say, ‘I am a fan, I enjoy sports, so I can do this,’ is no different than somebody watching the Discovery channel and saying, ‘I’m a fan of medicine, I like surgery, so I’ll start operating on people.” Boras’ comments are reminiscent of the hilarious Holiday Inn Express ads - “I’m not a surgeon…but I did stay in a Holiday Inn Express last night,” – except competition from Jay-Z’s agency should be no laughing matter to the sports agent fraternity.
- Post: Jerry Buss: The NBA’s Bill VeeckFebruary 23, 2013
When Jerry Buss died last week at the age of 80, the NBA lost more than one of its owners. It lost the man who made the league what it is today.
When Buss purchased the Lakers, the Kings, and the Los Angeles Forum - along with a 13,000-acre ranch – from Jack Kent Cooke in 1979, the league was all but irrelevant. Buss set out to make the Lakers the hottest show in Hollywood. He introduced the Laker Girls and other entertainment designed to attract fans and to keep them entertained throughout the game. To Buss, sports was synonymous with entertainment. And along the way, the Lakers also managed to appear in 16 NBA finals, winning ten. They won more games than any other team during Buss’ tenure and are the most successful franchise in the history of the league.
Jerry Buss was to the NBA what Bill Veeck was to MLB, an everyman’s owner and marketer extraordinaire. He was also a visionary who wanted to win as much as entertain. Buss was known as a players’ owner who hired the best minds available - former GM Jerry West and former coach Phil Jackson come readily to mind – to run his franchise, paid them well and then stayed out of the way and let them do their jobs. There wasn’t a player in the league who didn’t want to play for the Lakers and Buss.
Like Veeck, Buss was one of a kind.