Articles matching tag: Little League
- Column: MLB Trying to Attract New GenerationMarch 24, 2016
Baseball has an age problem. According to data collected by Sports Media Watch, half the television viewers during the 2013 World Series were 55 or older. Those numbers are consistent with the age of viewers of all nationally televised games on FOX, ESPN, TBS and the MLB Network during the entire 2013 season, giving baseball the oldest television viewing audience of any of the four Major League team sports. And the 2013 season wasn’t unique. For the five year period leading up to 2013, the median viewing age increased by one year annually, which suggests to some observers that baseball is a dying sport. To counter that trend, MLB has made it a priority to reach out to younger generations in a number of ways. The goal is to introduce baseball to kids as early as possible, and for good reason. According to MLB Commissioner Rob Manfred, research shows that “The biggest and strongest indicator of fan affinity as an adult is if you played [the game] as a kid."
- Column: Little League Is Big BusinessAugust 25, 2014
Despite her tender age, Mo’ne Davis, the 13-year old pitcher for the Taney Dragons Little League team in Philadelphia, qualifies as sports’ latest superstar. In the past two weeks, Davis has appeared on live TV pitching in the LL World Series in Williamsport, PA, graced the cover of Sports Illustrated (yes, the cover jinx is alive and well as Davis’ team was eliminated by Nevada), was interviewed by ESPN’s Karl Ravech, made the rounds of the morning talk shows and the evening news, and watched her autograph value soar into the hundreds-of-dollars per item. Whether all that exposure is healthy for a 13-year-old is debatable.