Articles matching tag: Fantasy Sports
- Column: Fantasy Sports and GamblingSeptember 24, 2015
Last week we finally got to experience the long-anticipated excitement of the NFL season. We were also inundated with something few of us were prepared for: Non-stop ads for daily fantasy games. According to the SportsBusiness Journal, the two behemoths in the daily fantasy business, DraftKings and FanDuel, have committed to spend a minimum of $200 million with the NFL’s television partners - CBS, ESPN, Fox, NBC and the league’s own NFL Network – this season. One unnamed source estimated that the two companies have already spent $500 million so far this year on advertising during sporting events across all channels. Their goal is to convert some of the more than 50 million fantasy sports players, as reported by the Fantasy Sports Trade Association, to the daily game. And those efforts have so far been successful.